# BRUX

> Async LinkedIn ghostwriting for keynote speakers. Posts in your voice, in 72 hours. No calls. Ever.

## What is BRUX

BRUX is a productized LinkedIn ghostwriting service built for English-speaking professional keynote speakers (US, CA, GB, AU, NZ) earning $5K to $25K per gig.

BRUX writes LinkedIn posts in the speaker's voice. The whole service is async, with 72-hour delivery, no calls, and no account sharing.

Tagline: "Your stage voice. On LinkedIn. In 72 hours."

Domain: https://brux.site
Email: hello@brux.site
Founder: Everth Ferrer

## Who BRUX is for

BRUX serves keynote speakers who already have stage material, want LinkedIn presence, and refuse to be on sales calls or discovery calls to manage their content.

Target client profile:
- English-speaking professional keynote speaker
- United States, Canada, United Kingdom, Australia, or New Zealand
- Charging $5,000 to $25,000 per speaking engagement
- Has transcripts, talks, or rough ideas available as source material
- Wants LinkedIn presence without giving up time on the stage
- Will not sign in to a discovery call

BRUX is not for first-time speakers, hobbyists, or speakers who want a content factory outputting 30+ posts a month. BRUX is not for people who want templated AI voice, account managers, or follower-count promises.

## What BRUX does

- Writes 8 LinkedIn posts per month in the speaker's voice
- Delivers drafts in 72 business hours
- Trains on the speaker's transcripts and prior posts
- Provides unlimited comments on drafts within the month
- Sends drafts through email
- Schedules a monthly content calendar
- Uses a 3-minute async intake form
- Refuses to ship a draft that did not pass the voice test

## What BRUX does not do

- No calls. Ever. No discovery calls, no check-in calls, no sales calls
- No account sharing, no password sharing, no third-party apps on the speaker's LinkedIn
- No templated AI voices
- No content factory output of 30+ posts a month
- No follower-count promises
- No em dashes in formal copy
- No emojis in formal copy
- No "we'd love to" framing

## How BRUX works (the async process)

Step 1: Drop your material
The speaker uploads a stage transcript, a 2-minute voice note, or a paragraph of rough ideas into a 3-minute async form.

Step 2: We draft in your voice
BRUX trains on the speaker's transcripts and prior posts. The speaker receives 8 drafts in 72 hours. Nothing generic, nothing templated.

Step 3: You review and publish
BRUX sends drafts for review. The speaker hits publish. BRUX handles the content calendar. The speaker handles the stage.

## Founder (Everth Ferrer)

BRUX is built by Everth Ferrer, based in Venezuela, working async.

Background:
- 2+ years building content systems for keynote speakers through SpeakUp Express, the agency that grew Phillip Meade's LinkedIn to 65k+ organic impressions in under 90 days.
- Designed the outbound system at SpeakUp Express that books about 25 meetings per month and closes 4 high-ticket clients per quarter at $2,200 each.
- Scaled a C-level LinkedIn account organic reach by +2,400% (65k+ impressions in under 30 days) through retention-led hooks and format optimization.
- Re-engineered long-form video that lifted average watch time from 42% to 68%.
- Meta and Google certified.
- Bilingual (Spanish native, English fluent).

The pivot to BRUX: BRUX is the productized version of the content work Everth does for the agency. Same voice, same craft, same 72-hour delivery. Built for individual speakers who want the agency result without the agency overhead.

Communication style: Async only. No calls of any kind. The whole funnel runs on email, Loom, and a 3-minute intake form.

## What speakers say (testimonials placeholder)

Three anonymized placeholder testimonials on the landing page, to be replaced with real, attributed quotes once BRUX has 3 speakers willing to go on the record:

- Sam R., leadership keynote, 12 years on circuit. "I dropped a transcript from my last keynote on a Tuesday. By Friday I had 8 posts that sounded like me on my best day. My bureau manager asked who I hired."
- Priya K., sales kickoff speaker, SaaS. "I have tried two ghostwriters before. Both wanted calls, both wrote posts that sounded like them, not me. BRUX is the first one that just gets the voice right and disappears."
- Marcus O., keynote on resilience, ex-athlete. "The 72h turnaround is the part I brag about to other speakers. I write a 2-minute voice note, BRUX sends posts, I hit publish. LinkedIn is no longer the thing I avoid on Sundays."

## Sample posts (3 styles placeholder)

Three placeholder BRUX drafts on the landing page, to be replaced with real client drafts (with permission) once BRUX has 5 in the bag:

1. Hook first. 260 words. Speaker opens with a counterintuitive statement, then a short story, then a thesis. "I used to think great leaders needed all the answers. Then I watched a CEO fumble a tough Q&A..."
2. Listicle. 170 words. Speaker lists 5 lines cut from a recent keynote, short and rhythmic. "5 lines I cut from my last keynote. The audience was better for it."
3. Conversational. 210 words. Speaker recounts a phone call with another speaker and lands on one piece of advice. "A speaker I admire asked me last week: how do you actually write a good LinkedIn post? I told her the truth..."

## Pricing

BRUX offers three tiers. All tiers are async, in the speaker's voice, with unlimited comments.

### Launch · $400 one-time
Profile optimization only.
- Headline rewrite
- About section rewrite
- Banner design direction
- 5 business day delivery
- 2 revision rounds
- Async support

### Steady · $800/month (most popular)
8 ghostwritten posts per month.
- 8 posts per month in your voice
- Monthly content calendar
- Async intake form
- Email plus Loom support
- Unlimited comments on drafts
- 2-month minimum
- Founding rate locked in

### Scaled · $1,500/month
12 to 16 posts plus 1 long-form article and 2 carousel scripts.
- 12 to 16 posts per month
- 1 long-form article
- 2 carousel scripts
- Engagement strategy
- Unlimited comments on drafts
- 3-month minimum

### Founding Speaker Rate · $500/month
A limited $500/month rate for the first 5 founding speakers. 2 free posts to start. The founding rate is locked in for the life of the subscription.

## Five pillars (every claim is something BRUX ships)

01. Async by design
72-hour delivery. No calls ever. Form-based intake. Email-delivered drafts the speaker reviews on their own time.

02. Speaker-first
Uncommented niche. The founder lives in the speaker industry. Copy uses speaker vocabulary: bureaus, RD, transcripts, keynotes.

03. Voice over volume
Comments always welcome. BRUX does not ship a draft that did not pass the voice test. BRUX slows down before shipping something generic.

04. No pressure, no chase
Free trial, no commitment. 30-day money back. Cancel with 30-day notice. No sales calls, no discovery calls, no check-in calls.

05. Quality over speed, but both
72h delivery AND unlimited comments. Fast and refined, the combination no competitor offers. This is the whole pitch.

## Brand and visual identity

### Color system
- Ink: #17130D (RGB 23 19 13). Primary text and dark section backgrounds. Carries 90% of the system.
- Bone: #F3ECD8. Primary light section background.
- Spotlight: #E79A34. Single warm accent, one accent per view, never a background wash.
- Clay: #C9612C. Calls-to-action and reversed lockups.
- Taupe: #B8AC85. Dividers, captions, quiet UI.

Rules: no gradients, no additional hues.

### Typography
- Display: Bricolage Grotesque (Google Fonts), weights 100 to 800
- Voice: Newsreader Italic (Google Fonts), italic only
- UI and body: Inter (Google Fonts), weights 400 to 700

Type scale: Display 72, H2 40, Quote 28 italic, Body 16, Label 13.

### The brand mark "Framed Voice"
Brackets frame the raw craft. The dot is the speaker's single voice, centered. Used as monogram, app icon, and pre-header accent.

Lockups: BRUX (wordmark), [·] BRUX (lockup), B (monogram), BRUX reversed on Clay, [·] on Ink rounded square (app icon).

Minimum digital size: 24px tall. Clear space: equal to cap-height on all sides.

## Voice and tone

Tone quote: "We don't sound like a marketing agency. We sound like the speaker on their best day. Clear, direct, a little brave."

Four voice pillars:
- Direct: short sentences, no filler, say the thing
- Async: calm and self-serve, never pushy, never "hop on a call"
- Honest: no fake metrics, promises in writing, with timelines
- In your voice: the speaker leads, BRUX amplifies, never generic

### Lexicon

Words that sound like us (keep): async, voice, 72 hours, comments, transcript, speakers, gigs, bureau, keynotes, stage, draft.

Words we retire: leverage, unlock, synergy, results-driven, growth, leads, pipeline, ROI, optimized, the em-dash.

Style rules:
- No em dashes in formal copy
- No emojis in formal copy
- No "we'd love to" framing
- Numbers beat adjectives
- One idea per paragraph
- Three sentences max per paragraph

### Examples

| We say | We avoid |
|--------|----------|
| Posts in your voice, in 72 hours. | "Unlock your full potential." |
| No calls. Ever. | "Let's schedule a discovery call." |
| You handle the stage. We handle the calendar. | "Skyrocket your engagement 10x." |

## FAQ

Q: Do I need to give you my LinkedIn password?
A: No. You keep full control of your account. We send drafts and you publish them yourself. Zero password sharing, zero third-party apps installed on your profile.

Q: Do we need to have a call?
A: No calls. Ever. The whole intake is a 3-minute async form. Async support runs through email and Loom.

Q: How fast is the 72-hour delivery?
A: You drop the material, we send 8 ready-to-publish posts within 72 business hours. Comments and revisions are unlimited within the month.

Q: Will the posts actually sound like me?
A: That is the whole job. We train on your transcripts, talks, and prior posts. We do not ship a draft that did not pass the voice test. If the first month does not sound like you, you get a full refund.

Q: What if I cancel?
A: Cancel any time with 30 days notice, no penalty. The first 30 days are also a full money-back window.

Q: How many posts do I get per month?
A: Steady: 8 posts a month. Scaled: 12 to 16 posts plus 1 long-form article and 2 carousel scripts. Comments unlimited on every plan.

Q: Do you use AI to write the posts?
A: AI is one tool in the loop. The draft is trained on your voice, reviewed by a human, and only sent if it sounds like you. Templated AI voices are exactly what BRUX is not.

## Contact

- Email: hello@brux.site
- Domain: https://brux.site
- Founder: Everth Ferrer
- Reply time: within 1 business day

## Sources

- Brand guidelines document: "Guía de BRUX · Branding, voice, assets" (10 pages, 2026)
- Voice and tone: direct, async, honest, in your voice
- Lexicon and style rules: as above